The Nordschleife of the Nürburgring is considered one of the most treacherous racing tracks in the world: this winding route has cost a number of racers their lives since it opened in 1927. Niki Lauda suffered his horrific fiery accident here in 1976. Formula One legend Jackie Stewart nicknamed it “The Green Hell”. To celebrate its 90-year jubilee, the Nürburgring has released a gin reflecting the nature of the track: rebellious, explosive, sensational.
Bottle shape ERA The design for this jubilee edition captures everything that the client wants to convey. Black UV screen print and hot-foil stamping in green adorn the white-matt coated bottle, putting the 90-year anniversary as well as the race track firmly in the spotlight.