Stroh Rum is probably the best-known spirits brand in Austria and renowned far beyond its borders too. Stroh products are available in over 40 countries; the Inländer rums in particular are indispensable in virtually every kitchen for a variety of hot drinks and baked goods. One reason for its popularity is the characteristic brown glass bottle in typical hip flask shape and the embossed signature of the company founder, Sebastian Stroh, who produced the first Stroh distillate in the Lavant Valley in Carinthia in 1832.


Rum Bottle

Client: STROH Austria GmbH

Bottle shape BESPOKE
Starting with the typical embossed signature on the front of the bottle to the typical flask shape to the classic black closure, the design combines all the essential features of a Stroh glass bottle. The label has been printed onto the bottle using two-tone screen printing.

bespoke shape_EN
  • 700 ml
  • Brown glass
  • Embossed signature
  • Two-tone screen print
2016 saw Stroh Austria GmbH launch the limited edition of an Inländer chilli rum. The recipe dates back to the 19th century, but has also met with the approval of many rum fans 200 years later.